The Patchwork Bear
For the holiday season, Tekla Copenhagen is enchanted by storytelling.
Inspired by the stories of Hans Christian Andersen, the holiday campaign references iconic figures from his beloved fairytales; the towering mattresses of "The Princess and the Pea," the floating umbrella of "The Sandman," and the magical bag of "The Flying Trunk." Crafted entirely from Tekla fabrications, at the heart of the story is a patchwork bear, exploring the store after hours on a winter’s night.
Directed by Jack Brown.
